I’m sure you can recall times when certain advertising platforms have made less-than-favourable decisions that impact our society, such as plastering low-integrity billboards across our cities or using personal data in less-than-ethical ways.
The good news? We have choices. And where we spend our advertising dollars matters.
If you’ve been thinking about redirecting some of your ad budget toward more local or values-aligned publishers, this issue is for you.
It’s become standard for many industries to allocate budget for ad spend, and in my experience, this has become increasingly directed, by default, toward one or two key players. While these are easy to use and widely adopted, they're far from the only options.
The world of advertising is broader than it might seem, and exploring alternatives can open the door to better return on investment and contribute to creating the type of world we want to live in.
Here are a few of our top picks:
Some of these organisations even run impact programmes, such as the ooH Media Positive Impact Project.
Smaller local organisations also frequently offer advertising opportunities that support their work — through things like sponsored stories, partnerships, or community features.
The systems we choose to support shape the world around us. Just as we vote with our investments, we can also vote with where we place our advertising budget.
📌 This was Issue 28 of The Forward — our regular newsletter for conscious-minded business leaders.
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