Okay pick two of these: marketing for client projects, in-house projects, or your business brand. If you deliver projects on behalf of clients, I know you’ll be familiar with this trap.  

You’re always doing other people’s communications and don’t have time for your own. But at some point, you will get the chance to take a breathe, and consider the aspirational future state of your business.

You might like to start finding some ways to do repeatable work, so that you don’t have to reinvent the wheel every time. But how do you actually go about that - promoting your work and getting to new, different clients?

It begins with telling a clear, compelling story — your story.

If your work largely comes from your existing network, it’s likely because those people already know you and understand what you do. They’ve seen your journey firsthand. To grow beyond that circle, your story needs to reach people who haven’t met you.

Make it visible. Your website, your LinkedIn, and any place someone might look you up should clearly communicate who you are, what you do, and why it matters. No one should have to meet you in person to understand your value.

Next, identify one thing you do exceptionally well — and systemise it.

Think of a project that ticked every box: it was profitable, the client was thrilled, and the process felt smooth. What made it work? Who was the ideal client for that kind of project? Is there a way to package it into a repeatable, productised service?

Once you’ve done that, you can build focused promotional activity around it — targeting similar clients and reducing your cost of sales.

If you’d like support refining your story and designing strategic ways to connect with the right audience, feel free to get in touch for an initial chat.

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📌 This was Issue 35 of The Forward — our regular communication for conscious-minded business leaders.

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