Morning People approached us in late 2025 as they were entering a particularly busy period of event activity. Alongside their flagship morning dance parties, the team was planning several large-scale public events with their sister company, Interesting Things, and needed support across digital marketing and social media promotion. They were also looking to strengthen the systems, storytelling, and customer journeys underpinning their email marketing and website.
To support their growth, we developed an ongoing partnership through a monthly retainer, providing strategic guidance, campaign delivery, regular work-in-progress meetings, monthly performance reporting, and quarterly service reviews.
This relationship-based approach enabled us to deliver significant audience growth, including a fivefold increase in Morning People’s email database and a threefold expansion of their Auckland-based subscriber segment.
