So you’re looking for an experienced independent contractor to provide part-time digital marketing and social media support.
Sounds simple, right?
It is — but there are a couple of things worth knowing upfront that can make the whole process flow much easier.
It basically all comes down to managing work and handling sign-offs / approvals.
When you work with an independent contractor, although it often feels like having a part-time team member, legally and practically, we are still separate from your organisation. This means we can’t actually make decisions on your behalf.
Because of this, experienced contractors will usually put a sign-off or approval process in place before any content is published.
This is often where business owners hesitate. After all, if you’re hiring someone to take social media off your plate, the last thing you want is more to approve. It can feel like it defeats the purpose.
But ask yourself this: would you really want someone who has just walked into your business posting content on your behalf?
The key is implementing a good social media management platform — a system that makes approvals quick and easy. We use Loomly.
Loomly allows us to draft, schedule, and plan your content in a user-friendly platform, while managing approvals across all the major social media channels. You can check it out yourself using their free trial.
The alternative?
You either keep struggling along solo — or you hire someone internally.
Hiring an all-rounder who covers social media posting, event support, operations, and admin can work as a mid-term solution. Then you can layer in the leadership and expertise of an external consultant for things like marketing strategy and messaging.
Whatever path you choose, we’re here if you’d like to talk it through.
Until next week, remember: it doesn’t have to be a forever solution — but it can be a next step.
📌 This was Issue 24 of The Forward — our regular newsletter for conscious-minded business leaders.
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